A free simulation experiment to examine the effects of social commerce website quality and customer psychological empowerment on customers’ satisfaction
نویسنده
چکیده
This research was designed to theoretically address and empirically examine research issues related to customer’s satisfaction with social commerce. To investigate these research issues, data were collected using a written survey as part of a free simulation experiment. In this experiment, 136 participants were asked to evaluate two social commerce websites using an instrument designed to measure relationships between s-commerce website quality, customer psychological empowerment and customer satisfaction. A total of 278 usable s-commerce site evaluations were collected and analyzed. The results showed that customer satisfaction with social commerce is correlated with social commerce sites quality and customer psychological empowerment.
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